We don’t have a choice on whether to do social media: the question is how well we do it.

Erik Qualman, author of Socialnomics

The world is changing,  we are communicating in different ways, different formats and on very different timelines, due to the internet and social media. Take a second to think about the types of information you are seeing online, where you are getting that from, and the format that you like to get that information in. My guess is that your preferences have changed over the last 5 to 10 years.

You may be thinking that social media is just a waste of time for researchers. Tell that to the researcher who had over 8000 paper views and a plethora of unexpected citations thanks to twitter. Tell that to the researchers that have never met, yet they have very fruitful two way collaborations across the globe, all due to their original social media connection. Tell that to the researchers that have gained industry and private sector collaborations through social media that bring in funding to support their research.

Funding schemes are changing, competition is high, there is increasing pressure, from government, for researchers and industry to work together. Now is the time to start using social media effectively, efficiently, and strategically to increase your opportunities for collaboration, alternative funding and increased research impact. Position yourself to be seen, be heard, and be known  through social platforms.

Our 7 Week online course, specifically for researchers, will get you up and running on social media. The goal of the program is to give you the necessary skills and guidance to save you time and make your efforts effective and measurable.



What’s in the course?

The online course consists of 5 Modules, 29 succinct training videos, workbooks for each module, bonus social media cheat sheets and presentations.

The module content is described below.

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Twitter Module

Twitter is a microblogging platform that enables users to send and read 140 character messages called tweets. 


  • Understand the jargon/terminology associated with Twitter,
  • Know how to select a good username and why this is important,
  • Have the best use of words in your short twitter bio,
  • Use twitter with confidence – hashtags, timing of tweets, optimal tweet length,
  • Be aware of common mistakes so that you can avoid them,
  • Create emotion through visual media in your posts,
  • Develop and share the right amount and type of social content,
  • Have a large number of followers that you can share and converse with to add value to your and their social media efforts

LinkedIn Module

LinkedIn is a business social networking platform. There are many research groups and networks appearing on LinkedIn and it is a vital platform to grow your industry and other organisation connections.


  • Promote your capabilities and research outcomes through your online CV,
  • Be recognised with your compelling biography,
  • Have your unique URL to share with others,
  • Showcase your conference and other PowerPoint presentations embedded within your profile,
  • Have connections and conversations with relevant people, organisations and groups,
  • Know the etiquette for adding valuable connections and growing your network.

ResearchGate Module

ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. It has been described as Facebook for academics.


  • Understand how and why to use ResearchGate,
  • Know how to find relevant groups and create collaborations,
  • Optimal set up to avoid email notifications for things you don’t need,
  • Confidently upload, find and share your journal articles and other publications,
  • Showcase your conference posters as a PDF.
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Bitly and Buffer Module

Bufferapp is a tool used to post updates across multiple social media platforms automatically on a schedule to your choosing. When used effectively Bufferapp can save you time, making your social media efforts more efficient. Bitly is a link shortener that allows you to post long URL’s into your posts as short links. In addition, Bitly measure statistics of who opens your links, where in the world they are located, and who else is sharing links to this material.

Benefits of this module:

  • Understand and use Bitly and Bufferapp,
  • Streamline your process by linking these tools to your social media platforms,
  • Save you time and know if your posts are effective,
  • Have a measure of your social media reach and impact,
  • Post at the best times of day to share your content,
  • Tips on how to ensure your posts don’t appear to be automated,
  • Create your social media posts on the go with minimal effort and time requirements.

Social Media Strategy Module

Having a planned strategy for your social media efforts will ensure the most efficient and effective use of your time. This module uses well known strategies from the business industry to gather and keep followers and connections, ensuring you have an audience for your content, particularly when you wish to promote your publications and presentations across your social media platforms.

Benefits of having a strategy:

  • Have a plan for content curation and sharing over a month long period,
  • Develop content in a format that your followers respond to and that suits your work,
  • Create a process to create your social media following without wasting time,
  • Personalise your process to include your own personality.
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